Discover
The Opportunity
The University of Fredericton (UFred) is seeking a Creative Manager to help shape and execute our visual and creative strategy. This is a unique opportunity for someone who thrives at the intersection of strategic thinking and hands-on design.
As our brand champion, you'll play a key role in developing and evolving UFred's creative identity-ensuring everything from digital content to marketing campaigns aligns with our institutional goals. You'll lead the charge in producing compelling, high-impact visuals and storytelling that drive engagement, strengthen our brand, and elevate the effectiveness of our marketing efforts.
If you're passionate about creating standout content, love collaborating across teams, and want to make a meaningful impact in the education space, we'd love to hear from you.
What you'll do
Responsibilities
Key Responsibilities
Brand and Creative Leadership & Execution
- Champion UFred's brand and visual identity, ensuring consistency and strategic alignment across all marketing initiatives.
- Review and enhance marketing assets in collaboration with key stakeholders to assess needs and opportunities.
- Develop updated toolkits (e.g., templates, frameworks) to empower internal and external contributors.
- Maintain ownership and oversight of creative assets following their revamp.
- Stay current with creative trends and best practices, applying them to advance and evolve creative execution.
Campaign Strategy and Asset Development
- Participate in campaign strategy development, contributing creative insights and ensuring alignment between campaign objectives and creative execution.
- Lead the development of campaign assets across multiple platforms (e.g., digital, print, video, social media) to support marketing initiatives and drive engagement.
- Optimize creative assets across the full student journey to advance awareness, recruitment, engagement, and retention goals.
- Develop compelling ad copy to enhance both paid and organic marketing efforts.
- Lead creative strategy and execution for new academic program launches, working closely with marketing leadership to ensure strong positioning and storytelling.
Digital and Multimedia Production
- Provide creative direction for the upcoming website refresh to strengthen brand representation and user engagement.
- Lead the creation and execution of multimedia assets, including video and motion-based storytelling, to enhance UFred's marketing strategy and fill a crucial content gap.
Collaboration and Cross-Functional Work
- Collaborate cross-functionally with internal marketing team members, external partners, and university stakeholders to deliver high-quality creative output.
- Actively lead and manage relationships with third-party agencies to ensure alignment with creative and goals.
What you'll need
Qualifications
Education
- Bachelor's degree in Graphic Design, Marketing, Communications, Visual Arts, Fine Arts, Multimedia Design, Advertising, or a related field.
- An equivalent combination of education and relevant experience may also be considered.
Experience
- 5+ years of experience in creative leadership, graphic design, motion design, or related fields.
- Demonstrated expertise in both creative strategy and hands-on execution.
- Experience with web design and digital content creation.
- Hands-on expertise in multimedia production, including video editing, motion graphics, and interactive storytelling (preferred).
- Experience in brand and creative strategy to align visual identity, messaging, and institutional goals (preferred).
Skills
- Proficiency in Figma for design and prototyping, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design and multimedia tools.
- Strong copywriting skills for marketing and advertising purposes.
- Proficiency in digital marketing best practices, including social media, email marketing, and advertising platforms, with a strategic approach to content creation (preferred).
- Ability to manage multiple projects, meet deadlines, and adapt to shifting priorities.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Strong critical thinking skills and a proactive approach to problem-solving.
We're looking for
Core Skills
A little bit about us
University of Fredericton
Since its establishment in 2005, the University of Fredericton (UFred) has aimed to provide innovative and adaptable online education. From its inception, UFred has remained devoted to delivering accessible, high-quality education to professionals across Canada and beyond. Nearly two decades later, the University is recognized for its distinctive approach to online learning, particularly in the fields of business administration and occupational health and safety.
As UFred prepares for its next phase of development, the University has made strides toward global growth. In May 2023, UFred was acquired by IU Group (IUG), a prominent educational institution based in Germany. Both establishments share a commitment to making education broadly accessible, emphasizing flexibility, innovation, and quality within their programs. This shared vision facilitated the acquisition and positioning of UFred for further expansion. With IUG's support, UFred aims to utilize additional resources and expertise to enhance its offerings and reach a wider audience of learners both within Canada and internationally.
UFred's educational philosophy is anchored in a dedication to accessibility, flexibility, and personalization. As an online educational institution, UFred is committed to providing learners with a rigorous academic experience that equips them for success in a changing global environment. The University values diversity, integrity, and lifelong learning, incorporating these principles into all aspects of its operations. Program curricula are carefully designed to be challenging, pertinent, and aligned with the needs of both learners and the industry. UFred employs a diverse faculty of experienced professionals who bring a blend of practical knowledge and academic proficiency to the virtual classroom.
Are you interested?
Work With Us
Compensation Package
In addition to your base compensation, joining the UFred team means you will be part of a rapidly expanding organization. UFred values its employees and ensures they are able to enjoy Wellness and Balance.
Wellness and Balance: UFred employees actively utilize subsidized Health and Vision Care, as well as an RRSP Match program. They spend paid time off with those who are important to them between Christmas and New Years, as well as and on their birthdays. The possibility for flexible work arrangements, an Active Living Benefit, and Wellness Days are additional benefits enjoyed by our staff.
Hours of Work
This is a fulltime permanent position (35 hours) under regular business hours. The position is located in Fredericton, NB with the possibility to work remotely from anywhere in New Brunswick, and attend in-office meetings, as required. The ideal candidate should reside in New Brunswick or is willing to relocate.
Commitment to Diversity and Inclusion
The University of Fredericton is passionately committed to ensuring a positive and professional working environment in which all people are treated with dignity and respect. We value diversity, equity, and inclusion and aim to provide a fair and consistent method for filling job openings in support of equality of opportunity and cultural diversity within the company. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.
We appreciate all applications received!